The PIONEER
Dress code: New Business. World premiere of the Hornschuch Group Car THE PIONEER on February 1 at the 17th CarSymposium in Bochum.
What will the automotive future bring? What form will individual transport take? What is the look & feel of the interior of tomorrow? The Hornschuch Group Car THE PIONEER provides the answers. With its captivating exterior that reflects the urban zeitgeist and modern business style. With an inspiring interior that consistently follows a business dress code. With an integrated material and design concept, designers and developers of the Hornschuch Group implement the vision down to the smallest detail. In this way the Hornschuch Group Car THE PIONEER shows how surfaces can transform the character of automobile spaces. And thereby provide a realistic view of how the new understanding of mobility will influence the design of the interior.
The 17th Car Symposium is being held on February 1 at the RuhrCongress in Bochum. The event, which is held on an annual basis, has become established as a high-level meeting of the automotive industry: Over 1,200 senior managers and decision-makers discuss the opportunities and challenges presented by future mobility concepts. Exactly the right framework for a world premiere: The Hornschuch Group Car THE PIONEER is in the public eye for the first time.