The organizer was the BDIA (Association of German Interior Architects/Designers). The event was hosted by the surface specialist Hornschuch. Among other things, the 13 participants were able to tour the production facility and gain interesting insights in the design and research processes in the Design Center in Weissbach. During the think tank portion in the nearby beautiful Schöntal monastery, the participants discussed future-oriented topics for the branch. The interaction was very inspiring, both for Hornschuch and for the architects. There was an especially lively exchange during the trend workshop, which gave both sides valuable ideas for their future work. The participants were thoroughly delighted after the architect event. They were especially fascinated by the product-creation process at Hornschuch as well as the variety of products and applications.
It was also a positive experience for Hornschuch. The participants were able to make numerous new contacts and especially gain insight into the thinking of a target-group that is very important for the surface specialist.
A second architect event is already planned for September 2017.